Content Strategy for the Web. Kristina Halvorson

Content Strategy for the Web


Content.Strategy.for.the.Web.pdf
ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb


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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press




How can you realize the value of content while planning for its long-term success? Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images! You've ignored the core of your web content strategy for too long. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. There ARE content strategies that work. I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. More and more, the platforms are catering to this and the way people like to engage. There ARE best practices at this point that you can implement. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. Let's redraw the quad and give the strategic core the place it deserves. Pro-Active Reputation Management Featured Content.